8 Advertisements That Will Change Your Perspective

Arunchandra
11 min readSep 23, 2020

Advertising is a formidable tool that holds the power to shape people’s thoughts, beliefs, and consumer behaviors. It serves as a crucial component for businesses, allowing them to create compelling narratives that resonate with their target audience, establish a positive brand image, and ultimately drive sales. However, not all advertisements are created equal, with some resorting to flashy sales pitches and over-glamorization. Nevertheless, amidst the vast landscape of advertising, there are standout commercials that break the mold by delivering powerful messages and evoking genuine emotions. Among the champions in this domain are the Thai advertisements, renowned for their ability to captivate audiences and leave a lasting impact.

The Emotional Appeal of Thai Advertisements: Thailand, famously known as “The Land of Smiles,” has gained widespread acclaim for its emotionally driven commercials. These advertisements possess a unique quality that tugs at the heartstrings, successfully evoking feelings of happiness, sadness, or even both simultaneously. Watching these Thai commercials is an experience that transcends the traditional advertising format, leaving viewers moved and inspired. Each time I encounter one of these masterpieces, I am overwhelmed by a sense of novelty and anticipation, knowing that I am about to embark on an emotional journey that will leave a lasting impression.

Exemplary Thai Advertisements: Within the realm of Thai advertising, there are numerous ads that have managed to break through the clutter and captivate audiences with their exceptional storytelling. These commercials defy the traditional sales-driven approach and instead focus on spreading positive messages that resonate deeply with viewers. They eschew playing upon insecurities or irresponsibly pitching products, opting for a more profound connection with the audience. Through these advertisements, Thailand has proven itself to be a pioneer in crafting narratives that touch people’s lives and promote emotional well-being.

1. Alibaba’s Heartful Message to Team Kenya:

The advertisement from Alibaba serves as a powerful message of encouragement and support to Team Kenya participating in the 2018 Olympics. While the focus of the video is on a specific team, its underlying themes transcend the boundaries of nationality and resonate with audiences worldwide. Alibaba, through its advertisement, acknowledges the potential for greatness that exists within every individual, regardless of their background or circumstances. This universal message serves as a source of inspiration for individuals striving to achieve their dreams.

Alibaba’s advertisement has earned a well-deserved reputation as one of the most inspiring commercials of all time. Its ability to evoke genuine emotions and leave a lasting impact on viewers is a testament to its brilliance. Through its heartfelt storytelling and powerful imagery, the advertisement creates a profound connection with audiences. It serves as a reminder that greatness can emerge from unexpected places and encourages individuals to embrace their potential, nurturing it into something extraordinary.

2. Unsung Heroes: Thai Life Insurance Commercial Unveiling the Beauty of Selflessness

Prepare to be moved by a heartwarming Thai Life Insurance commercial that showcases the profound impact of random acts of kindness. This commercial follows the story of a young Thai man as he navigates his daily life, engaging in acts of compassion and selflessness. From feeding a stray dog to assisting an elderly woman with her street cart, his actions demonstrate the power of small gestures to make a significant difference. Initially, it may seem that he receives nothing tangible in return — no wealth or fame. However, what he gains is far more profound: a sense of fulfillment and a reminder of life’s true priorities. This commercial invites viewers to reevaluate their own values and opens the floodgates of emotions, leaving a profound impact on those who witness its beauty.

The Unseen Rewards of Selflessness: The central theme of this Thai Life Insurance commercial revolves around the notion that acts of kindness have their own intrinsic rewards. The young man’s selfless actions are not driven by personal gain or recognition but are fueled by genuine empathy and compassion. Despite the absence of tangible rewards, he experiences a profound sense of fulfillment that stems from helping others. Through his story, viewers are reminded that true happiness often lies in the connections we form and the positive impact we have on the lives of others. The commercial serves as a poignant reminder that the most valuable rewards are the emotions and fulfillment we experience when we selflessly give to others.

A Thought-Provoking Reflection on Life’s Priorities: This commercial’s captivating narrative challenges viewers to reflect on their own values and priorities. It prompts us to reevaluate the pursuit of material wealth and fame as the ultimate markers of success. Instead, it directs our attention towards the intangible rewards that come from acts of kindness and selflessness. By showcasing the young man’s genuine joy and the profound impact he has on the lives of those he helps, the commercial encourages viewers to prioritize compassion, empathy, and human connection. It invites us to consider what truly matters in life and prompts a heartfelt examination of our own values and choices.

3. The Power of Giving: A Thai Life Insurance Commercial

This commercial from Thai telecom company TrueMoveH tells the story of a poor young boy over a 30-year period. The boy is constantly struggling to make ends meet, but he always finds ways to help others. He gives up his seat on the bus to a woman who is standing, he brings bananas to an elderly neighbor, and he donates money to a young girl who is raising money for an education.

The commercial shows how the boy’s acts of kindness pay off in the long run. He eventually becomes a successful businessman, and he uses his wealth to help even more people. He builds schools and hospitals, and he provides food and shelter for the poor.

The commercial ends with a message that says, “The best commercial is the one that inspires you to give.” It is a powerful reminder that even small acts of kindness can make a big difference in the world.

What can you do to make a difference in the world? There are many ways to give, big and small. You can donate money to charity, volunteer your time, or simply be kind to others. Every act of kindness counts.

4. Silence of Love: A Thai Life Insurance Commercial

The “Silence of Love” commercial from Thai Life Insurance tells the story of a young girl and her mute father. The girl is struggling to fit in at school, and she is taking her frustrations out on her father. She is rude to him, and she doesn’t seem to appreciate all that he does for her.

One day, the girl is rushed to the hospital after a suicide attempt. Her father is devastated, and he vows to do whatever it takes to save her life. He donates his blood, and he stays by her side the entire time.

The girl eventually recovers, and she realizes how much she loves her father. She apologizes for the way she treated him, and they reconcile.

The commercial ends with a message that says, “Remember to care for those who care for you.” It is a powerful reminder that even the most difficult relationships are worth fighting for.

What can you do to show your loved ones that you care? There are many ways to show your love, big and small. You can spend time with them, do things that they enjoy, or simply tell them how much you care. Every act of love counts.

5. Listen: A 911 Domestic Abuse PSA

The “Listen” PSA from the National Domestic Violence Hotline tells the story of a woman who is being abused by her husband. She calls 911, but she is afraid to tell the operator what is happening. She pretends that she is prank calling, but the operator is patient and listens to her. Eventually, the woman is able to tell the operator what is happening, and the operator sends help.

The commercial ends with a message that says, “If you are being abused, please reach out for help. There are people who care about you and want to help you.”

The “Listen” PSA is a powerful reminder that domestic violence is a serious problem. It is important to listen to those who are being abused, and to offer them help. If you are being abused, please reach out for help. There are people who care about you and want to help you.

Here are some tips for listening to someone who is being abused:

  • Be patient and understanding.
  • Don’t judge the person or their situation.
  • Offer your support and let them know that you believe them.
  • Help them find resources for help, such as a domestic violence shelter or a therapist.

If you are concerned that someone you know is being abused, please reach out to them and offer your support. You can also call the National Domestic Violence Hotline at 1–800–799-SAFE (7233).

6. Airtel: Communication Dissolves Barriers

The Airtel Kids Playing Football at the Border Ad begins with a shot of a Moroccan boy eating at home. He sees a football land on his balcony and steps out to find another boy on the opposite side of the fence, presumably the border of a neighboring country. The boy asks him to pass the ball back, but the Moroccan boy hesitates. He looks back to see if his parents are watching.

The Moroccan boy is hesitant to talk to the other boy because he is from a neighboring country that is at war with Morocco. He is afraid that his parents will be angry if they find out that he is talking to someone from the enemy country.

However, the Moroccan boy eventually decides to pass the ball back. He realizes that the other boy is just a kid like him, and that they have more in common than they have differences.

The two boys start to play football together, and they quickly become friends. They forget about the war that is going on around them, and they just enjoy playing together.

The ad ends with a message that says, “Communication dissolves barriers.” It is a reminder that even in the midst of conflict, there is always hope for peace.

The Airtel Kids Playing Football at the Border Ad is a powerful reminder that communication is the key to peace. When we communicate with each other, we learn to understand each other better. And when we understand each other better, we are more likely to find common ground.

The ad also shows that even children can make a difference. The two boys in the ad are from different countries, but they are able to put aside their differences and become friends. This shows that even the smallest act of kindness can make a big difference.

If we all work together, we can create a world where communication dissolves barriers and peace is possible.

7. Vatika: Brave and Beautiful

The Vatika Brave and Beautiful ad is a powerful and inspiring story about a cancer survivor. The ad begins with a woman who has lost her hair due to chemotherapy. She is struggling to come to terms with her new appearance, and she is afraid to leave the house.

One day, the woman decides to go for a walk. She is nervous at first, but she soon realizes that people are not staring at her. In fact, they are more likely to smile at her.

The woman realizes that she is still beautiful, even without her hair. She is brave and strong, and she has survived cancer. She is an inspiration to everyone who sees her.

The ad ends with a message that says, “Some people don’t need hair to look beautiful.” It is a reminder that beauty is not about what you look like on the outside. It is about what you are like on the inside.

What can you do to support cancer survivors? There are many things you can do, big and small. You can donate money to cancer research, you can volunteer your time at a cancer center, or you can simply be kind to someone who is going through cancer treatment. Every act of kindness helps.

The Vatika Brave and Beautiful ad is a powerful reminder that beauty is not about what you look like on the outside. It is about what you are like on the inside. Cancer survivors are some of the bravest and strongest people in the world, and they deserve our respect and admiration.

If you know someone who is going through cancer treatment, please reach out to them and offer your support. Let them know that you are there for them, and that you believe in them. Every act of kindness helps.

7. Always: #LikeAGirl: A Powerful Ad That Challenges Stereotypes

Sure, here is a rewrite of the Always: #LikeAGirl ad:

Title: Always: #LikeAGirl: A Powerful Ad That Challenges Stereotypes

Body:

The Always: #LikeAGirl ad is a powerful and inspiring video that challenges stereotypes about what it means to be a girl. The ad begins with a series of young girls being asked to run, throw, and fight “like a girl.” The girls’ responses are hesitant and weak, as they are clearly aware of the negative connotations associated with the phrase “like a girl.”

However, the ad then cuts to a series of older girls and women who are asked the same questions. The older girls and women’s responses are confident and strong, as they are no longer afraid of the negative stereotypes associated with being a girl.

The ad ends with a message that says, “When girls are told they can’t, they push harder.” It is a reminder that girls are capable of anything they set their minds to, and that they should never let anyone tell them otherwise.

What can you do to help girls reach their full potential? There are many things you can do, big and small. You can talk to girls about their dreams and goals, you can encourage them to pursue their passions, or you can simply be a positive role model for them. Every act of kindness helps.

8. Dove: Choose Beautifully: A Powerful Ad That Challenges Beauty Standards

The Dove: Choose Beautifully ad is a powerful and inspiring video that challenges beauty standards. The ad begins with a series of women being asked to choose between two doors. One door is labeled “beautiful,” and the other door is labeled “average.”

The majority of the women choose the “average” door. They are afraid to choose the “beautiful” door, because they don’t believe that they are beautiful enough.

However, the ad then cuts to a series of women who have chosen the “beautiful” door. These women are confident and happy, and they are proud of their beauty.

The ad ends with a message that says, “Beauty is not about what you look like. It’s about how you feel.” It is a reminder that beauty is not about conforming to society’s standards. It is about being yourself and being proud of who you are.

What can you do to challenge beauty standards? There are many things you can do, big and small. You can talk to your friends and family about the importance of self-acceptance, you can support brands that promote positive body image, or you can simply be kind to everyone you meet, regardless of their appearance. Every act of kindness helps.

The Dove: Choose Beautifully ad is a powerful reminder that beauty is not about what you look like. It’s about how you feel. It is an important message that needs to be heard by everyone.

If you know someone who is struggling with their self-image, please share this ad with them. Let them know that they are beautiful, just the way they are.

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Arunchandra

Digital Marketer exploring the creative side of marketing. Startup Enthusiast. Early adopter of social media. Find out more: www.arunchandrac.com